Our approach to in-room videos is the best example of our company’s “leveraging of information assets” philosophy.
We produce in-room videos that mirror the way audiences watch television – it is a passive medium that needs to entertain guests to hold their attention and to get them to accept the message. Accordingly, our approach is more “infotainment” oriented. Our videos increase revenue across every department within a property and pay for themselves in no time.
But that is only the start of the in-room video’s job. The increase in departmental revenue from guests watching the in-room piece is merely the cost justification for undertaking the collection of all things visual at a property. We then segment every filmed activity at the property and create b-roll and a full motion library which is digitized. The digitized footage is used in DVD news releases and by sales people on the property to email web links containing the footage to prospective groups and guests, often while they are on the phone. This process is immediate and cost-effective and often impacts a buying decision on the spot.
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